""Your presentation; 'Breaking Through to Not Guilty' was a powerful start to our program and provided our attendees with important tools to bring to the courtroom in the future. A special thanks for your continued support in the breakout sessions --- you brought your special insights and observations to the participants and then had them practice what they learned. Everyone I spoke with was amazed at what you have to offer. We look forward to continued associations.""

Barry T. Simons
Dean National College For DUI Defense, Summer Session 2008 Conducted at Harvard Law School

The Knowledge Gap™

The Just Because You’re an Expert… Doesn’t Make You Interesting™ program focuses on the expert/novice conversation – the financial planner to her client, the healthcare provider to his patient, the CEO to his team, the attorney to the jury.

In the expert/novice relationship there is a Knowledge Gap - a gap between what the expert knows and what the novice needs to know to act. A financial services client needs to know something about financial planning to invest with confidence with their advisor. A patient needs to know something about dentistry before they agree to have their teeth capped. A jury needs to know something about the law and the evidence before they can reach an informed verdict.

Experts speak with novices in the language of the expert. As a result, experts sometimes try to make the novice more like themselves. This process – educating the novice, dragging them up to their level and speaking to them in the language of the expert – can be laden with complexity, confusion and wasted time. Conversations with experts are difficult for the novices to listen to. The irony of the expert/novice conversation is that even though it’s important, it’s not interesting.

Just Because You’re an Expert… Doesn’t Make You Interesting™ is about closing the knowledge gap and giving the novice confidence to act.

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